Putting the Goods on Display

I noticed something Sunday evening at Sojourn, the new startup church on Magazine Street in the Uptown area of New Orleans. The building which James Welch selected and rented for his new arts center/worship site was formerly a store and is situated in a block of stores, cafes, and banks. The front of each one is mainly huge glass windows. Turn the lights on inside, fill it with 40 young adults sitting around on folding chairs with soft drinks in their hands, stand some people down front strumming guitars and stroking the violin, and everyone passing down the narrow street will see what you’re doing.

A number of pedestrians stopped in front of the windows and gazed inside. No sign or lettering on the window indicates anything about what’s inside. The people on the sidewalk were just seeing people having fun and enjoying music. At least three opened the door and came inside without an invitation. A couple of them turned out to be druggie-types who talked too loud and seemed not to know what planet they were on, but the third stayed.

When was the last time people going past your church were sufficiently intrigued to stop and come inside without an invitation?

Churches are notorious for putting on great shows, having wonderful music, the members enjoying each other–but hiding their activities inside closed buildings, away from the eyes and ears of the community. The result is that no one has a clue what goes on inside and no one would dare walk up and push open a door just to see.

And yet, ask the church members and they would tell you outsiders are welcome and in fact, much of what they’re doing inside their buildings is directed toward the benefit of these very outsiders.

What’s wrong with this picture?


Not far from where I live is a produce market. Its front door is wide enough to drive a truck through, which is precisely what happens several times a week as farmers bring in citrus fruit, watermelons, and vegetables. However, from the street you cannot see any of it. What you see are large paintings of fruit on the facade. The market-owner wanted people to know what he had for sale, clearly, but gave them drawings instead of the real thing.

I wonder what would happen to his sales if when he opened the store in the morning he were to drag out in front a half dozen displays to show the public the actual oranges and tomatoes and berries he has to offer today.

Last Spring some former residents of the St. Bernard Housing Development in New Orleans were picketing that sad site which has been locked down and fenced in since Katrina flooded the area. They wanted the project reopened and were making noises about rushing the locked gates and storming the place. “We’re not leaving until they let us in,” they insisted. The media gave them coverage and protestors set up tents on medians in front of the area.

The next Sunday morning, Pastor Lionel Roberts entered the little St. Bernard Baptist Mission across a side street from the project. He turned on the lights and with his family, began arranging chairs for the worship service. Lionel no longer lives in that area, but he was raised there and still has a burden for its residents. With the help of volunteers from the First Baptist Church of California, Missouri, his flooded church building was renovated and painted, and even though his congregation was still scattered across America, he began to hold services. Often he would have 25 people, sometimes more, sometimes fewer.

This morning, Lionel had an idea. Before Katrina had ruined this development and scattered its residents, he would often turn on an outside loudspeaker and broadcast the worship service into the neighborhood. With no one living there now, he had not been doing this since re-entering his church. This morning, he turned on the speakers and began the service.

“When we started that morning, I think there were 6 of us sitting there,” Lionel says. “Members of my family. We sang a hymn and read a Scripture and I was leading a prayer when I heard the front door open and the rustling of feet. When I said ‘amen’ and looked up, there must have been 60 people sitting in front of me.”

They had heard what the church was doing and wanted to be a part of it.

The other day a minister of music from another state e-mailed, asking if he could bring his choir this way next summer and do some concerts for our people. “We’d like to encourage them,” he said.

I had another suggestion.

“Bring working choir members,” I told him. “People who can do yardwork or repair houses or build new ones. And, from time to time, let them stop working and gather on the sidewalk and begin singing. They will draw a small crowd–maybe a half dozen and perhaps fifty–and they’ll do more good singing there for 10 minutes than they would doing a full program inside a church.”

He liked the idea. So do I, come to think of it. I haven’t actually seen any choir do this yet, but when they do, I predict what will happen.

They’ll love it so much, some of them will return home and decide to do the same thing in their own city. Imagine a group of singers walking outside the Wal-Mart in Columbus, Mississippi, and breaking into harmony. A men’s quartet in Warrior, Alabama, at the local grocery store parking lot, singing the Lord’s praises. A dozen children at a skating rink spontaneously singing about Jesus.

Nothing formal. Nothing they would need to ask the owner’s permission for. Nothing with a ‘hook.’ No gimmicks, no nothing. Just breaking into song.

Putting the goods on display and letting the Lord take it from there.

Jesus said, “No one lights a lamp and hides it under a basket.” (Matthew 5:15)

I beg to differ, Lord. Your churches do it all the time.

“You are chosen to show forth the praises of Him who called you out of darkness into His marvelous light.” (I Peter 2:9. Sort of.)

3 thoughts on “Putting the Goods on Display

  1. Thanks, great perspective. My wife and I are planning to move to N.O. for church planting, and I would like to contact James Welch about his experiences. Thanks. Jim Winslow

  2. Dear Joe: Very good thoughts and riminder where the church needs to be active. Some years ago before I retired our church went Christmas Caroling. We visited with some of the elderly members and shut-ins and sang for them. We then went into town and sang at the Kroger Store. The cashiers kept working and people kept moving and going about their shopping and activities. However some did stop and listen as we sang carols about the Christmas story. When finished many clapped and others spoke to us very good words. We also sang at other places with the same reaction. Question: In our preaching have we talked so much about the world being a cruel place that people are afraid to sing and talk about the Lord in the public arena? Don Cole

  3. Thank and blessing,

    I and my spouse like start one new churchplanting for the Yugoslav people in Chicago. We have the good experience and look the your best cooerate.Thank. Dragoslav Djuric

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