When I wrote about “how churches show you are not welcome,” among the comments it generated was one asking me to do the reverse: ‘Tell us how churches show you are welcome.” Great idea.
So, I posed that question to my FB friends, and the comments began flying in.
Oddly enough, however, all the comments on how a church shows it wants you boil down to the same thing.
They give you a warm, personal welcome.
Nothing else is more important than this in communicating to first-timers that they are welcome in this place and wanted to return.
But, it’s how a church communicates that welcome which tells the story. Not all agree, of course. Some who overdo the friendliness will smother newcomers, while others trying to respect their privacy will leave the impression they are unwanted. It’s impossible to get it right every time with every visitor.
That said, we will posit our list here and encourage pastors and other leaders to prayerfully select what works best for them. Keep in mind, unless we do these things in the power of the Spirit and for the glory of the Lord, none of this will work.
1. They make everything clear in print, in sermon, and in announcements. (I Corinthians 14:8)
Without overlooking the regulars or boring to death those who come all the time, church leaders will make certain that theological language is explained, that meeting places are clearly spelled out, and that people being identified are adequately named. There will be no coded messages in print or from the pulpit. All are welcome in this place and no theological degrees or official endorsement from the “in” group will be required before visitors are made to feel at home.
2. The signage is clear and just right.
In the last church I pastored, the worship center is oddly shaped. Doors open into the building from every side. However, only half of them are “correct;” the others open into obscure hallways. Only after a visitor called our attention to this–“I don’t know which is the main entrance”–did we letter “entrance” over several doors. One or two members chafed at the way it messed up the decor, but guests appreciated the help.
The church has several parking lots and a small drive-through which enables motorists to drop off guests under a covered portico. Once, we sent a team to Dauphin Way Baptist Church in Mobile, a church that had been recommended as having “gotten their signage right.” They came back, made appropriate recommendations, and we made the needed signs.
Longtime church members do not need signs. First-timers are grateful for them.