Watch this. This is how it’s done.
Some years back, Robert Mueller was giving a commencement address at the College of William and Mary. This former director of the FBI in the first Bush administration is the epitome of dignity and class. He is anything but a comic or comedian. That day, speaking on “Fidelity, Bravery, and Integrity,” which he called the motto of the Bureau, he demonstrated a great way to use humor in a serious talk.
“In one of my first positions with the Department of Justice, more than thirty years ago, I found myself head of the Criminal Division in the U.S. Attorney’s Office in Boston. I soon realized that lawyers would come into my office for one of two reasons: either to ‘see and be seen’ on the one hand, or to obtain a decision on some aspect of their work, on the other hand. I quickly fell into the habit of asking one question whenever someone walked in the door, and that question was ‘What is the issue?’
“One evening I came home to my wife, who had had a long day teaching and then coping with our two young daughters. She began to describe her day to me. After just a few minutes, I interrupted, and rather peremptorily asked, ‘What is the issue?’