The fellow who developed something called “My Pillow” wants everyone to know “I did it.” “When I invented My Pillow,” he says, and goes from there. You get the impression he locked himself in a garage and didn’t come out until he’d figured out all by his lonesome how to make this new kind of pillow. He comes across as a solo act.
In the TV ad, he says, “I do all my own manufacturing in my home state….”
The man is in love with the first person singular pronoun. I, me, my. A four-year-old saying “I can do it by myself” comes to mind.
And yet, the ads show a lot of people working in the man’s factories. He is not doing this by himself, whether he realizes it or not.