A few of our articles which went viral

Several years ago a friend who works for one of the online preachers’ magazines and I were having a conversation about what works for pastor-blogs and what doesn’t.

Anyone reading sermoncentral.com and churchleaders.com and such has observed that these programs prefer essays which offer ‘Seven ways to do this” or “Five ways to do that.”  A close second would be “How I learned to love (something we normally despise)” or “Why I came to reject (something we do all the time).” That sort of thing.

I said my goal for the next year was to write something that went viral.

I was being silly.

But it happened.

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Is this the 39th best Christian blog? I seriously doubt it.

One of our colleagues in the ministry has collated a list of the 100 best Christian blogs.  Here is his announcement:

The 100 Top Christian Blogs

Last year, ours did not make his list. This year, we showed up at 39.

Okay, it’s nice, and we’re flattered. But who really knows? And does it really matter?

Personally, I dislike lists of the 100 biggest, 100 greatest, 100 most.  The upside is that such a list might alert readers to some good blogs they had missed. The downside is the pride. “Let me add that to my resume.’  His blog was voted among the most popular!”

Sheesh.

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The pastor intends to write a book, but probably won’t. Here’s why.

The pastor said to me, “When I retire, I’m going to write a book.  I have all these great stories and experiences I’m itching to tell.  That’s what I’m going to do.”

I said, “No, you won’t.”

He was taken aback.

“Why do you say that?”

“Because I’ve heard it too many times.  Preachers who have not written anything more than copy for the church sign think that when they hang it up, they’re suddenly going to transform themselves into authors. And it’s not going to happen.  It never happens.”

“Why do you think that is?” he asked.

“No one can go a lifetime without writing and suddenly flip a switch and write an entire book. Especially one worth reading.”

He agreed to give that some thought.

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How to stimulate the creative juices and possibly even write humorously

He who would write humorously should spend an hour at Walmart people-watching. She who would write creatively might wish to do the same thing, preferably with laptop or phone in hand for note-taking.

Anyone hoping to write creatively and freshly should take the advice of movie-maker Harold Ramis. “I tell students (on arriving at a party or similar type gathering) to identify the most talented person in the room. And if it isn’t you, go stand next to him.”

Absorb.  Listen.  Remember. (And above all, be quiet.  You’re there to observe.)

I’ve heard of a workshop for creative thinking among executives where the participants play paintball for an hour, then brainstorm on some topic.  They are given a stack of magazines of any and all kinds and given 30 minutes to find every creative slogan or motto, and to jot it down. At the conclusion, they are thrown into small groups and told to adapt the best of those mottos to their own industry.

Creativity can be manipulated. The juices can be made to flow.

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How not to write humor.

Don’t try too hard to be funny.

Don’t announce that you are now being funny.

Do not force it if this does not come naturally to you.

Find your own way of expressing the humor you feel in life.

Remembering that the best laugh comes from the surprise at the end of a good story, therefore, experiment with the best way to say that.

That’s also how to remember a good joke or story you’ve heard: Remember the punch line.  If you remember that exactly right, you can recall the rest of the story by working backward in it.  But the greatest single thing about telling a joke is getting the punch line right.

Again, though, surprise your hearers with it.

My granddaughter was six and we were at the swing in her front yard, doing what grandpas and little darlings do. We were singing and laughing and cutting up. At one point she said, “We’re being silly, aren’t we, grandpa.”  I said, “Yes, we are. Why do we like to be so silly?”

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How to write humor. (An actual class for an actual writers conference)

In an effort to learn something beneficial to share with my class in 10 days at the Southern Christian Writers Conference in Tuscaloosa, I’ve been working and reading and thinking and worrying.

Mostly worrying.

Here is what I have figured out so far.

I do not know how to write humor.

But I’m not telling that to Dr. David and Mrs. Joanne Sloan who invited me. I plan to stand up straight and act like I know what I’m doing, and hopefully fool them.  Hey, it has happened before. I pastored six churches for 42 years. I know a lot about sucking it up and acting like I’m capable.

By now you’re wondering why I was invited to teach this class when so many “real” writers with impressive resumes are available.  You’re not alone.  I’m wondering the same thing.

The short answer is that I come cheap. The longer answer is that I come really, really cheap. Like, I’d do it for nothing, you know?

Erma Bombeck and Art Buchwald couldn’t come, tied up as they are teaching similar classes on a much higher level. In heaven, actually.

I assume.

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Revelation, fabrication, and making it up as you go.

“For we did not follow cunningly devised fables when we made known to you the power and coming of our Lord Jesus Christ, but were eyewitnesses….”  “For prophecy never came by the will of man, but holy men of God spoke as they were moved by the Holy Spirit” (2 Peter 1:16,21).

I’ve been reading books again.

That explains a lot of things.  It explains where my mind is these days, what’s been bugging me, and where I’ve been searching the Word.

I’ve been reading “The Story of Ain’t.”  This is mostly the story of struggles to decide what goes into dictionaries, culminating in Webster’s Third Edition.  Author David Skinner brings us into the inner offices of G. and C. Merriam Company and tells how decisions are made concerning the English language.  If you like that, you’d love watching sausage being made.  (It’s a difficult book to read and only the wordsmiths among us should “rush out and buy this book.”)

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I’ve been thinking about fictions lately

“For we did not follow cleverly contrived myths when we made known to you the power and coming of our Lord Jesus Christ….” (2 Peter 1:16).

In the public library this week, it occurred to me that this vast collection of writings is divided into two primary sections: fiction and non-fiction. And that started me thinking. Wonder why the basic section is fiction and the “reality” section, if we want to call it that, is labeled “non-fiction”?  Wonder why it’s not the other way around, that the primary part is “Real” or “True” and the secondary part is “fiction” or even “contrived?”

I’m not anti-fiction, incidentally.

I love novels, and read many each year.

My favorites are westerns.  Before dismissing this as shallow and unworthy, the reader might be interested in knowing that a lot of important people have loved a good western (in addition to moi–lol).  General Dwight Eisenhower, busily planning the invasion of Europe to drive the Nazis out of power, read western novels at night (and later in the White House) before retiring.  I expect Ike did it for the same reason I do, as a little escape. Sort of a two hour vacation for the brain.

Westerns are fictions.  People sat down and made up these stories.  And even though Louis L’Amour boasted that his novels were all fact-based (“if I say there is a creek there and a cave next to it, you can find a creek there with a cave next to it”), it’s been proven that he was embellishing the truth.  If anyone cares, I’ve not found them. Yet L’Amour sold over 200 million copies of his novels and they continue to fly off the bookstore shelves.

A German guy named Karl May wrote a ton of western novels without ever having visited the United States.  All he knew was what he had read, yet he concocted characters and plots and scenes and convinced a lot of people.  His books sold over 50 million copies, became the basis for a number of Hollywood movies, and are still available.  May did visit the U.S. once in his life, toward the end.  A reviewer said much of what Karl May wrote was interesting and believable, although in more than one story, he spoke of his characters coming up against an “impenetrable cactus forest,” something no one ever found.

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“Joe needs a new editing team.”

Someone left a stinging rebuke at the end of one of our articles that had been posted by an online magazine for people in the Lord’s work. The writer was perturbed that I had directed a piece to pastors’ wives but not one to the husbands of female preachers.

I pointed out that while I am well aware some pastors are female and their husbands need an article all their own, I am not the one to write it, having no experience of that nature. For me to write it would be presumptuous, I said.

But that wasn’t good enough for some people.

One guy blasted me for saying that, insisting that it was insulting to the women pastors.

I replied that when I write just for male pastors, some women take me to task for neglecting women pastors.  Then, if I include a disclaimer saying I’m aware some are female but I’m Southern Baptist and we don’t have any in our denomination and I’m unqualified to write for them, I get ripped for that.

One woman pastor noted, “Joe needs a new editing team.”  That one made me smile.

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Making ourselves learn new things

“It is good for a man to bear the yoke in his youth” (Lamentations 3:27)

When I was in high school, someone taught me to type.  Just after college, they taught me to run the teletype and then to work a mimeograph machine.  Eventually, someone installed a computer in my office. I said, “Where do you turn it on? It has no on/off switch.”

In the 1990s when teaching (occasionally) at our seminary, I entered the classroom carrying books and a Bible. Everything about the class was hand-written or typed.  In recent years, everyone brought laptops into the classroom, and much of the work was paperless, posted on academic websites set up just for this purpose.  I graded “papers” without leaving my desk, without taking my eyes off the computer, without lifting a pencil.

Recently, I’ve been writing a series of devotions for a quarterly magazine in our denomination.  The process was anything but simple.  The editor emailed me an attachment containing instructions, a contract, samples of past devotionals, and most puzzling of all, templates for the ten articles.  Think of a template as a mold into which one pours his writings. A little goes here (the title and date), a little goes there (the text, and one verse in particular that is typed out), and so forth.  One template for each day, making ten in all.  When these are all complete, I send them in via the internet, my cover letter with ten attachments.

The thought occurred to me today….

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