The first thing a salesperson seeks to do, whether standing at your front door or staring out of your television screen, is to convince you that you are in trouble without this product.
The opening lines of all those fund-raising letters we receive through the mail are phrased to alarm us. Something is bad wrong and here is the solution and you should do something about it. The recommended solution is to buy this product, subscribe to this service, or hire this attorney. Or, of course, send your money!
Sound familiar?
The September 22, 2014, issue of TIME features on its cover an arm with a computer display giving the number of calories consumed that day, one’s pulse, conversations since climbing out of bed, and even how many steps the individual has taken. And that’s just for starters.
The issue celebrates (and worries about) the new “Apple Watch,” the latest thing from those people who gave us the smartphone in my pocket at this moment. This latest high-tech doodad hits the stores early in 2015 and will be all the rage, no doubt.
The text beside the cover picture reads: “Never Offline. The Apple Watch is just the start. How wearable tech will change your life–like it or not.”
One paragraph in particular has stayed with me ever since reading the issue.