Getting ready to face the day, I happened to notice an ad for “hair club for women” playing on the television. Photos flew by of before and after shots of women. Most had been afflicted with bare spots or thinning mane and the “after” photos showed them with gloriously full tresses.
Then I saw it. Down in the corner the small print said, “Results may vary.”
Ahh. Yes, indeed. Results may vary. The old “caveat emptor.” Let the buyer beware.
The ad might as well say “these are not typical,” as advertisers are forced to do by truth-in-advertising laws.
Sadly, you and I are used to such come-ons and slick sales spiels. No one expects the used car salesman to tell you why we should be cautious in buying this particular car. We’ve learned to turn a suspicious eye toward the seller of the house who cannot quit raving about all its fine points. What, we wonder, is he not saying?
Which brings me to my point…