I remember it like it was last week.
My older brother came home from a meeting all psyched up. He had attended a sales promotional meeting in the days before Amway, Avon, Shaklee, and a host of others had developed that layered-sales-technique into the world class system it became.
Ron must have been 25 years old, and his enthusiasm was understandable. The marketers told of a food supplement that would soon make vegetables and fruits and meats irrelevant. This would take the country by storm. To make sure they were not missing out on nutrients, everyone in America would be buying this product.
But that was not the big attraction.
By signing on early as a partner (or associate or who-knows-what-they-called it back then), you could enlist others who would work under you. You would make a percentage off all their sales. But even more remarkably, every time they lined up people to work under them, you raked in a percentage from their sales, too.
You could get rich in a hurry. (As, no doubt a lot of Amway and Avon partners eventually did. But alas, not all. But that’s another story.)
I recall Ron saying that Hollywood superstar Robert Cummings was a partner in this great undertaking. It had to be all right!
All you had to do was present the sales plan to your friends and family and start signing them up. Everyone was going to be rich beyond their wildest dreams.
There was one little hitch to the plan, as far as this 20-year-old skeptic could see: Sooner or later, someone had to sell the product to the consumer. Success would depend on meeting an actual customer and convincing him or her to purchase the supplement. Without that, it mattered little how many hundreds of underlings one lined up from which to skim off a portion of their earnings.
That early marketing blitz which Ron was so enthusiastic about came to nothing. Within a few weeks, it disappeared from the scene.
I’m tempted to tease my wonderful brother (who reads this blog) with something like: But Ron found another way to get rich quick; he became a preacher. The joke would be funny only to the two of us, however. Ron and I have preached for nearly 100 years altogether, but we’re both a long way away from wealthy. Which is as it should be.
Frequently over these years in the Lord’s work, I’ve seen pastors frustrated because their congregations do not respond to their pulpit pleadings to get into the community with the gospel.
I have an opinion as to why they’re not responding.